We were delighted to have mobile recruiting expert Dave Martin speaking at the European Job Board Summit 2013. Mobile is a key issue for the industry today and at our Summit in 2013 it was a hot topic for the Thought Leaders panel.
Mobile traffic has continued to grow but it is universally agreed that the mobile apply or, a term I prefer, easy apply, has not been cracked.
Dave posed a few questions to illustrate the speed of change today, these included:
- Who created the first CV 500 years ago? (I got it wrong!!)
- What decade did the CV become expected for job applications?
- Job boards initiated online applications… but when was the first one launched?
- When was the first Smartphone launched?
- When was the iPad launched?
- Da Vinci
The rate of change is getting faster and faster.
The mobile is omnipresent! 67% of people don’t leave home without their smartphone and we keep today three things in our pockets: money, car keys and our mobile.
Why do people use their mobile? Browsing and “Apping”
Why do candidates use mobile? 80% of jobseekers say they would like to start their application from a mobile
Jobseekers expectations: nearly two thirds of jobseekers have tried to job search via a mobile.
Keith Robinson is a regular contributor to the Jobg8 blog, co-produces the Jobg8 Summits and works with a range of job boards advising on strategy, NPD, marketing and NBD across Europe.