Lately, I’ve seen a lot of discussion going on about Programmatic Job Advertising. Some claim that Programmatic Job Advertising is the same as Programmatic Advertising; some claim it’s totally different and thus shouldn’t be called programmatic.
What is Programmatic Advertising?
Programmatic Advertising means that software analyses the result of advertising and then tries to repeat successful practices. For example if it sees that when you visit Booking.com on your mobile, look at a hotel, but don’t book the hotel and then when you’re shown an ad on Facebook via desktop at night that tries to get you back to this page about the hotel, you actually book the hotel, it will try to do the same thing again. Not just when you visit a hotel page on your mobile again and don’t book, but also when others (similar to you) do this. Can you imagine a marketer sitting behind his computer at night waiting for you to go to Facebook and then hitting a button to show you an ad? Not really, right? That’s why we use software to figure out what works, but also then to execute those things that work over and over again.
One of the highlights of our summits has been our panel debates, our delegates have enjoyed listening to our panels of experts, then contributing and shaping the debate. This year’s North American Summit is no different and we have three great panels discussing the “big subjects” that affect our industry today.
Our first panel is our client user session, it’s one that over the years has generated lively debate and often disagreement between what our panels say they want versus what our audience experience day in and out running their operations. This year’s panel includes Kyle Power, Director of Interactive Marketing at the huge healthcare staffing firm CMG, Mike Temkin, Vice President of Strategic Planning and Development at Shaker Recruitment Advertising & Communications and Steve Levy, Recruiter, Industry Commentator and recently handling recruiting for Indeed, our moderator for this session is Richard Padgett, CEO Jobserve/ComputerJobs.
Jobs2Careers are our lead sponsor at the North American Job Board Summit in Chicago later this month, 23/24th June and have been supporting the event for many years, we have therefore enjoyed seeing their incredible growth and got to know them well.
I got a few minutes with them recently and asked them a few questions and the first was a simple who are you and your mission statement;
Jobs2Careers is a performance-based job search engine with more than 20 million registered users and over 1 billion monthly searches. Our mission is to innovate the way talent effectively finds work and employers find talent. For more information, visit Jobs2Careers.com/employers.