This was our fourth North American Summit and the windy city lived up to it’s reputation with a huge storm and tornado’s on the Wednesday night. Flights were delayed but by noon Thursday all our speakers, panellists and delegates had arrived safely.
You may have already read some write up of the event but if not we’d suggest you take a look at The Job Board Doctor’s article and also a few of our own pre event blogs – particularly Randle Reece’s one on “What Next”.
Dan Finnigan talked about the candidate of the future and YES they are different, they will move jobs multiple times (up to 20) so how you “help them” when they come to you the first time could dictate the relationship you will have with them + he actively wants to work with Job Boards (the API issue) and build data sets.
The client debate was passionate with push back both ways – Kyle Power wants relevant candidates + better data/metrics, Mike, from Shaker sees better opportunities for Job Boards in the Branding area (as does Crytal Miller), Mike also the opportunity to monitise data, which came up throughout the summit. Steve Levy as a recruiter knows that the Job Board Resume database is a great source of candidates but commented “ how easy is it to search?” plus “how many of you get/understand what sourcing is, how we do it and build that thinking into your business model” – The opportunity might be to integrated with a sourcing tool.
Kicking off day two, speaker Randy has already shared some great information and insights with us at Jobg8 and having now seen his PPT deck I wanted to share just one slide – his final one which he calls; Prepare for These;
Demise (or death throes) of browser-based advertising
Ascendance of pay-for-performance job advertising and automated buying – and subsequent problems
Cross-media branding + job marketing campaigns
Intensified competition for talent: Longer time to hire, higher turnover
Regulatory efforts to combat fake job posting / contact harvesting
Newspapers begin dropping out of the help-wanted business
Job search engines win the huge small/midsize business market
The next economic recession – by 2019
Randy’s judgement in this space is impeccable having moved away from the regional press at the right time in the 90’s and just under a year ago foresaw the LinkedIn share price demise.
So if you want one reason to come to the summit here’s one – See the Rest of Randy’s presentation at The Job Board Summit in Chicago this Thursday (23rd June).
Lately, I’ve seen a lot of discussion going on about Programmatic Job Advertising. Some claim that Programmatic Job Advertising is the same as Programmatic Advertising; some claim it’s totally different and thus shouldn’t be called programmatic.
What is Programmatic Advertising?
Programmatic Advertising means that software analyses the result of advertising and then tries to repeat successful practices. For example if it sees that when you visit Booking.com on your mobile, look at a hotel, but don’t book the hotel and then when you’re shown an ad on Facebook via desktop at night that tries to get you back to this page about the hotel, you actually book the hotel, it will try to do the same thing again. Not just when you visit a hotel page on your mobile again and don’t book, but also when others (similar to you) do this. Can you imagine a marketer sitting behind his computer at night waiting for you to go to Facebook and then hitting a button to show you an ad? Not really, right? That’s why we use software to figure out what works, but also then to execute those things that work over and over again.