Kicking off day two, speaker Randy has already shared some great information and insights with us at Jobg8 and having now seen his PPT deck I wanted to share just one slide – his final one which he calls; Prepare for These;
Demise (or death throes) of browser-based advertising
Ascendance of pay-for-performance job advertising and automated buying – and subsequent problems
Cross-media branding + job marketing campaigns
Intensified competition for talent: Longer time to hire, higher turnover
Regulatory efforts to combat fake job posting / contact harvesting
Newspapers begin dropping out of the help-wanted business
Job search engines win the huge small/midsize business market
The next economic recession – by 2019
Randy’s judgement in this space is impeccable having moved away from the regional press at the right time in the 90’s and just under a year ago foresaw the LinkedIn share price demise.
So if you want one reason to come to the summit here’s one – See the Rest of Randy’s presentation at The Job Board Summit in Chicago this Thursday (23rd June).
Lately, I’ve seen a lot of discussion going on about Programmatic Job Advertising. Some claim that Programmatic Job Advertising is the same as Programmatic Advertising; some claim it’s totally different and thus shouldn’t be called programmatic.
What is Programmatic Advertising?
Programmatic Advertising means that software analyses the result of advertising and then tries to repeat successful practices. For example if it sees that when you visit Booking.com on your mobile, look at a hotel, but don’t book the hotel and then when you’re shown an ad on Facebook via desktop at night that tries to get you back to this page about the hotel, you actually book the hotel, it will try to do the same thing again. Not just when you visit a hotel page on your mobile again and don’t book, but also when others (similar to you) do this. Can you imagine a marketer sitting behind his computer at night waiting for you to go to Facebook and then hitting a button to show you an ad? Not really, right? That’s why we use software to figure out what works, but also then to execute those things that work over and over again.
One of the highlights of our summits has been our panel debates, our delegates have enjoyed listening to our panels of experts, then contributing and shaping the debate. This year’s North American Summit is no different and we have three great panels discussing the “big subjects” that affect our industry today.
Our first panel is our client user session, it’s one that over the years has generated lively debate and often disagreement between what our panels say they want versus what our audience experience day in and out running their operations. This year’s panel includes Kyle Power, Director of Interactive Marketing at the huge healthcare staffing firm CMG, Mike Temkin, Vice President of Strategic Planning and Development at Shaker Recruitment Advertising & Communications and Steve Levy, Recruiter, Industry Commentator and recently handling recruiting for Indeed, our moderator for this session is Richard Padgett, CEO Jobserve/ComputerJobs.