The Aggregator

Aggregators, or vertical search engines (old school name!!), have been around since the early days of the internet job boards but both have enjoyed an uneasy relationship: one supplies jobs whilst the other traffic BUT both, of course, want the job seeker to come to them first.

The “traditional” aggregator takes a feed of jobs from job boards and then resells traffic to the boards BUT some aggregators will, to build job volume, also scrap/spider other sources of content, i.e. recruitment consultancy and direct employer sites, or take a feed from the ATS.

Of course therein lays an issue, the ability to resist the temptation to monetize the traffic that they generate for these jobs. Many aggregators cannot resist this revenue opportunity and therefore end up competing with their original customers, the job boards. Continue reading “The Aggregator”