John Sumser was the job board industry’s first analyst. He was its first blogger (although it wasn’t called that in 1994). He was also its first expert witness for an FTC hearing on whether a proposed acquisition would create a monopoly. He published its first newsletter and has been quoted everywhere you can think of.
In the late 90’s and early 00’s, John relentlessly championed targeted recruiting, talent communities, employment branding plus a series of other notions that we take for granted today.
Today, he blends his passions for imagining the future and clear communications as a consultant and industry analyst. He also helps companies clarify/improve their product road maps and development direction.
Although we often hear that job boards are not directly involved with ‘Employer Branding’ we are frequently the first place that a job seeker touches/engages with an organisation brand.
So the team at Jobg8 thought it would be fun to share our roundup of the “Best of the Employer Branding Blogs” from the last 4 weeks. There has been some wonderful words of wisdom on a subject that sits at the core of any ‘serious’ employee and candidate engagement.