ComScore’s December 2013 job board traffic data demonstrates that job seekers are increasingly preferring to use aggregators but are continuing to use the major recruitment sites at a lower level. It also looks like Indeed.com is taking a real lead over its major competitor, SimplyHired. In a look at traffic for the four biggest performers, (Indeed, SimplyHired, Monster and CareerBuilder) Indeed was the only one whose traffic didn’t take a year-over-year nose dive. SimplyHired’s drop was less than half of that for Monster.com, which suffered a 36 percent year-over-year drop in unique visitors.
During our European Job Board Summit last December we had a panel debate on exactly this topic. It created a lot of debate about what a Job Board is and also the type of services it therefore can/should deliver.
From the audiences reaction it seemed that in the larger “Western” recruitment markets the Job Boards very much see themselves as online classified recruitment. Therefore providing those classic job board services: postings, CV database, banners/button and email marketing. However what was interesting was the response from those running Job Boards in smaller markets or niche sectors. There is a much wider range of services were being offered here.