Pay for performance advertising – Will it ever be implemented?

Ian Partington Talks…

Having run a job board business since 1999 the pay for performance model has been mentioned consistently, particularly from advertisers.

I understand the reason why advertisers would prefer this model rather than ‘gamble’ on placing an advert and crossing their fingers that they will get the one CV which will ensure they will appoint a candidate, thus getting a good ROL. However, what model would work best? When I ask this questions, I ask it with two hats on; 1) For the advertiser and 2) for the Job Board business. I guess there are a number of options:

  • PPC (Pay per click)
  • PPA (Pay per application)
  • PPCV (Pay per CV)
  • PPP (Pay per placement

Let’s look at each of these options in a bit more detail: Continue reading “Pay for performance advertising – Will it ever be implemented?”